This is one of the most creative campaigns I’ve seen, especially one coming from Microsoft.
Microsoft!! The same company that came up with that rather lame “The WOW Starts Now!” campaign for their Windows campaign just slightly more than a year ago.
The very first guy, hits out at Apple’s intepretation of PC users. PC, acted by John Hodgman, is interesting and the ads by Apple is certainly interesting.
However, to be frank, I just find Apple’s ads interesting and entertaining, but not reflecting the truth.
Not all PC users look like the one acted by John Hodgman. I wear glasses, but I’m not John Hodgman PC.
Now with Microsoft hitting back with the same creative valor…it will be interesting to see what Apple’s response will be like.
“I’m a PC and I sell fish!”
NICE. ![]()

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