Internet Marketing 4 Noobs

I’m currently reading the famous book by Jim Collins, Good To Great.

It’s a very insightful book. It’s the result of a 5-year research effort by Jim and his team. What I love about this book so far is that it is tailored for the everyday reader.

Jim didn’t bombard the book with charts and numbers and such. In fact there’s hardly any within each chapter. All the numbers are tucked away at the appendix at the end of the book.

Good to Great talks about how some companies are able to turn around their fortunes and become great companies beating many of the Wall Street giants many times over and how these companies are able to sustain it…or lose it.

Jim talked about the importance of Level 5 leadership…about getting the right people on board first then decide on the goals after relentless brainstorming, amongst other things.

But what hit a rhythm with me is the chapter on Culture of Discipline, and specifically the following quote.
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